PRINCIPAL

matt@blomfield.co.nz

021 362 462

Matt founded Blomfield Consulting after more than 25 years building, operating, and navigating businesses across property, infrastructure, IT, and advertising. He has seen the full business lifecycle firsthand, from the early ambition of starting something new, through the complexity of growth, to the adversity that tests whether an owner and their business are built to last.

That experience includes the kind of adversity most consultants only read about. Matt spent over a decade fighting to clear his name after a campaign of defamation based on stolen documents, ultimately winning one of New Zealand's most significant defamation judgments. That fight, and what it cost, is the foundation of everything Blomfield stands for. It’s why the firm exists for clients who are in genuinely difficult situations, not comfortable ones.

Matt brings two decades of experience in the employment relations space alongside deep commercial expertise across restructuring, creditor negotiation, governance, and business turnaround. He works directly with business owners and boards facing high-stakes decisions under pressure, providing the kind of senior, independent counsel that’s honest about the realities of a situation rather than the version clients might prefer to hear.

He leads Blomfield's litigation support practice, working closely with Brandyn Gloyn and other external barristers on complex commercial and civil matters, and provides the commercial and strategic backbone behind the firm's broader advisory work.

Matt's clients come to him when things are complicated, contested, or critical. His value is not in knowing the theory. It’s in having lived through enough to know what actually works.

PRINCIPAL | Operations & Growth Lead

josh@blomfield.co.nz

021 743 898

Josh leads Blomfield's operations and growth function, working across the firm's client base to drive commercial performance, build pipeline, and provide the operational leadership that businesses under pressure often need most.

Josh built his career transforming businesses from the inside. With a foundation in business analytics and project management, he moved into senior general management roles across industries including logistics and shipping, construction, manufacturing, and government. He has doubled revenue, restructured operations, rebuilt financial performance, and led organisations through significant change at every level from the floor to the board.

That hands-on experience is what makes him effective at Blomfield. He doesn't advise from the outside and leave. He works alongside owners and leadership teams to assess what isn't working, design what needs to change, and see it through to execution. His expertise spans governance, financial management, systems and processes, HR, and business development.

Within Blomfield, Josh oversees the firm's marketing programme and technology practice, ensuring the firm's client development and brand activity are aligned and moving. He works closely with Matt and brings the operational discipline that turns strategy into outcomes.

Josh has run businesses of real scale and complexity, made the difficult calls that come with that, and understands what sustainable performance actually looks like when it's built rather than declared.

PRINCIPAL | Technology & AI Practice Lead

kerstin@blomfield.co.nz

0275 741 733

Kerstin leads Blomfield's technology and AI practice, specialising in practical technology transformation for New Zealand businesses and public sector organisations. She brings a background spanning product management, GovTech, SaaS, IoT, and AI adoption, combining these disciplines to help organisations move from technology curiosity to working, embedded capability.

Where most technology consultants focus on tools and platforms, Kerstin focuses on outcomes. Her product management methodology means she approaches every engagement with discovery, user research, and iterative delivery at its core, understanding the people and the business before recommending a path forward. The result is technology change that actually lands, rather than implementations that stall after sign-off.

Kerstin works across a range of sectors, with particular expertise in manufacturing operations where she has led systems assessments and technology roadmaps for complex operational environments, and in government and public sector organisations where she understands the governance constraints and cultural dynamics that technology advisors without that background often miss.

Within Blomfield, Kerstin leads the firm's AI Adoption Pathway, a structured and practical framework that takes businesses through readiness assessment, roadmap development, and embedded implementation. She works alongside the wider Blomfield team, bringing technology and AI capability to clients navigating business change across every dimension.

CONSULTANT

mel@blomfield.co.nz

021 029 88191

Mel works across Blomfield’s marketing, brand, and operational functions. She leads the firm's content strategy and digital presence, including the Matt Views publication series and client communications, while also supporting the broader operational and business development activity that keeps the firm running effectively.

Mel brings more than 20 years of experience across marketing, business operations, administration, HR, and finance. She has worked alongside senior leaders in multi-million dollar organisations across a range of industries, contributing to operational improvements, communication strategies, and brand development at every level.

At Blomfield, Mel's contribution extends across whatever the firm needs. She works closely with Matt and Josh, providing the organisational capability and operational support that allows the principals to focus on clients. Her ability to manage competing priorities, build structure in complex environments, and deliver consistently under pressure makes her a trusted and central part of how the firm operates.

Practically minded and technically capable, Mel understands both the strategic intent behind a piece of work and the practical steps required to get it done. She’s the person at Blomfield who makes sure things actually happen.

CONSULTANT

dayna@blomfield.co.nz

027 329 6209

Dayna is a Consultant at Blomfield, working primarily in the firm's litigation support and employment relations areas. She holds a conjoint Bachelor of Laws and Bachelor of Arts majoring in Psychology from the University of Auckland, and mentored for the Women in Law Programme during her degree.

In litigation support, Dayna works under the instruction of external counsel, including Brandyn Gloyn and other barristers engaged by Blomfield, on commercial and civil disputes. Her contributions to research, evidence review, and chronology preparation are the foundation of the preparation, enabling counsel to develop and implement a well thought out strategy and legal arguments. It is this detailed, time-intensive work that shapes what counsel can present to the Court.

In the employment space, Dayna supports clients with restructuring processes, performance and disciplinary matters, personal grievance responses and representation at the Employment Relations Authority. Dayna's psychology degree provides a genuine understanding of human behaviour and workplace dynamics, offering a level of insight above others and bringing an important edge to every matter she works on.

Dayna is intelligent, organised and thrives under pressure. She is a high-performing member of our litigation support team who works alongside legal professionals to achieve excellent results for our clients.